Meet Our Founder.

April Armstrong led evaluation of our nation's only "whole of society" full-scale pandemic preparedness and response training research for which Dr. Anthony Fauci served as a lead advisor. She spent nearly a decade working in the research which contributed massively to ground-breaking policies, including the National Pandemic Strategy, designed to guide coordinated national response to a range of catastrophic disasters. As someone with asthma, April has first-hand sensitivity for the concerns many people feel around protecting their respiratory health in a pandemic.

Alarmed by the confusing and conflicting public health guidance early in the pandemic, April immediately jumped into action volunteering her time to help give people information they needed to stay safe. She created the LiveCOVIDSafe website early in the pandemic, initially for friends and family, and later her local community, as she received many questions and was unable to answer them all individually.

• Her first resource was the still-popular SafeMask List, which pointed people to affordable, washable/reusable "protective" masks that did not take away from the supply of surgical N-95 respirators that healthcare providers needed, while offering superior respiratory protection to everyday people. She was an early and ardent advocate of the government providing high quality protective masks (e.g., KN-95 masks) to all Americans, which was instituted in January 2022.
• She created the free COVIDSafeVisits app to help people quickly do a behavioral risk screen on each other before visiting indoors. The app assesses behavioral risk factors and advises users on how to conduct an indoor visit while staying safe from any airborne virus.
• She created more than 30 FAQ videos and articles addressing frequently-asked questions. Her advice has helped thousands of people stay COVIDSafe and navigate confusing and sometimes even conflicting public health guidance in the pandemic.

April is CEO of AHA Insight, which provides trusted leadership advisory to top government officials and corporate executives on the "people" side of transformational change.